CRM Data Hygiene: Maintaining Clean and Reliable Customer Data CRM data hygiene refers to the ongoing practice of keeping customer data accurate, consistent, and up to date within a CRM system. Good CRM data hygiene involves removing duplicates, correcting errors, standardizing fields, and regularly updating contact and account information. Clean data ensures sales, marketing, and support teams can trust their insights, automate workflows effectively, and deliver personalized customer experiences. Visit Us: https://www.momentum.io/use-case-crm-hygiene